success story
Solar installation and commercial energy company.
We enhanced a solar installation company’s online presence through social media, personal branding, a lead-generating website, and email marketing, boosting recruitment, customer engagement, and lead generation.
Case Study: Boosting Online Presence for a Solar Installation and Commercial Energy Company
Client Overview:
Our client, a leading solar installation and commercial energy company, had been expanding their business and wanted to strengthen their digital presence. With a growing team and an industry that thrives on reputation, they recognised the need to enhance their social media, build their founder’s personal brand, and improve lead generation to stay competitive in a crowded market.
The Challenge:
The client faced several challenges:
- They struggled to attract the right talent due to limited visibility of their company culture on social media.
- The founder’s LinkedIn profile, a key platform for industry networking and thought leadership, was underutilised.
- Their website wasn’t effectively competing with larger industry players on Google, limiting lead generation.
- They had a large customer database but needed a better system to cross-sell additional services and products.
The Objective:
We set out to:
- Increase social media presence by showcasing the company culture, making it easier to attract and retain top talent.
- Strengthen the founder’s LinkedIn profile as a thought leader in the solar and commercial energy space.
- Build a new lead-generating website optimised to compete with larger competitors in search engine rankings.
- Develop and manage an email newsletter strategy to engage their large database and drive cross-selling opportunities.
Our Approach:
Social Media Strategy – Showcasing Company Culture:
We developed a tailored social media strategy focused on bringing the company’s dynamic culture to life. Regular posts highlighted team activities, employee achievements, behind-the-scenes insights, and company values. The goal was to humanise the brand and make it more relatable, which resonated with potential recruits and boosted engagement across platforms.Founder’s LinkedIn Presence – Personal Branding:
Managing the founder’s LinkedIn presence, we crafted and published thoughtful posts on industry trends, company milestones, and sustainable energy solutions. The strategy focused on positioning the founder as a knowledgeable industry leader, increasing visibility within their professional network and creating valuable connections that opened doors for partnerships and recruitment opportunities.Lead-Generating Website – Competing with Industry Giants:
We designed and built a new website optimised for search engines and conversion-focused, helping the client compete directly with larger solar companies. The site included well-researched keywords, fast load times, clear calls-to-action, and landing pages tailored to their commercial energy services. The goal was to drive traffic and turn visitors into qualified leads, helping the business scale up.Email Newsletter – Cross-Selling to Existing Customers:
To capitalise on the company’s existing customer database, we developed a monthly email newsletter designed to cross-sell additional services like maintenance packages and energy audits. The content was valuable, informative, and personalised to engage customers and encourage further interaction with the brand.
Results:
Increased Social Media Engagement:
The social media strategy helped attract attention from both potential recruits and customers. The focus on company culture resonated, leading to increased interaction and a noticeable rise in applications for open positions.Enhanced LinkedIn Presence:
The founder’s LinkedIn network grew significantly, with more connections from industry leaders and potential partners. Their posts saw higher engagement, creating more visibility for the company’s mission and services.Improved Lead Generation and Search Rankings:
The new website quickly started generating qualified leads, directly competing with larger companies in Google search results. Organic traffic increased, and the site’s conversion-focused design helped drive new business.Effective Cross-Selling:
The email newsletter helped maintain strong communication with existing customers, resulting in successful cross-selling of additional services. Open and click-through rates were consistently high, leading to more inquiries and further engagement.
Conclusion:
Through a strategic combination of social media management, personal branding, lead-generating web design, and email marketing, we helped this solar installation and commercial energy company strengthen its online presence, improve recruitment, and generate new leads. They are now better positioned to compete with the industry’s major players, attract top talent, and grow their customer base.
Looking to boost your online presence and generate more leads? Let’s talk about how we can help.
