success story
Fireplace & stove installer, south east.
We revamped a fireplace and stove installer’s outdated website, improving design, SEO, and showcasing 400+ reviews, resulting in higher conversions, better search rankings, and a stronger online presence.
Case Study: Transforming an Outdated Website for a Fireplace & Stove Installer
Client Overview:
Our client, a well-established fireplace and stove installer, had been serving their local community with high-quality installations for over a decade. Despite having over 400 positive reviews across various platforms, their website had not been updated in 10 years and no longer reflected the professionalism and trustworthiness of their business. They needed a modern, engaging site that would showcase their expertise and help convert visitors into customers.
The Challenge:
The client’s existing website was outdated, difficult to navigate, and lacked visual appeal. The poor user experience was causing visitors to leave the site before taking action, and the website’s outdated design was not effectively showcasing the company’s stellar reputation or the quality of their services. Additionally, the site wasn’t ranking well in search engines, limiting its visibility to potential customers.
The Objective:
Our goal was to redesign the website to:
- Improve user experience and ease of navigation
- Highlight their 400+ positive reviews and excellent reputation
- Increase conversions by making it easy for visitors to book consultations or make enquiries
- Boost search engine rankings to drive more organic traffic
Our Approach:
We started with a complete overhaul of the website’s design and functionality, incorporating the following key elements:
Modern, User-Friendly Design:
We created a clean, intuitive design that reflected the quality and craftsmanship of their services. The new layout made it easy for visitors to browse products, view installation examples, and learn about the company’s services.Professional Photography:
To ensure the website’s visual appeal matched the quality of the client’s work, we organised a professional photoshoot. These high-quality images were used to showcase their completed installations, giving potential customers a clearer sense of the craftsmanship and attention to detail the company offers.Showcasing Customer Reviews:
With over 400 reviews across multiple platforms, the client had a wealth of social proof that wasn’t being effectively leveraged. We integrated these reviews prominently into the website, building trust and credibility from the moment visitors landed on the site.Optimising for SEO and Conversions:
We implemented best practices for search engine optimisation (SEO), ensuring that the site was fully optimised for local search terms like “fireplace installer” and “stove installation.” We also simplified the contact forms and calls to action, making it easier for visitors to get in touch or request a quote.
Results:
The new website delivered impressive results almost immediately:
Increased Conversions:
With an updated design and better user experience, visitors were more engaged, leading to a noticeable uptick in consultation bookings and enquiries.Improved Search Rankings:
The SEO enhancements resulted in improved search engine rankings, bringing in more organic traffic from potential customers searching for fireplace and stove installations in the area.Stronger Online Presence:
The professional photography, streamlined layout, and prominently displayed reviews gave the client’s online presence a much-needed boost, ensuring that no visitor left the site unimpressed.Positive Feedback:
The client received great feedback from both existing and new customers, who praised the site’s new look and ease of use.
Conclusion:
By redesigning the website with a focus on user experience, visual appeal, and showcasing the client’s excellent reputation, we were able to significantly improve the site’s performance in both conversions and search rankings. No longer a source of frustration, the client’s website now reflects the professionalism and quality of their business, helping them attract more customers and grow their reputation in the industry.
Check the site out at: https://ojbservices.com/
Ready to refresh your website and boost your business? Get in touch to see how we can help.
