success story
mechanical services, kent.
We helped a commercial mechanical services company secure a £105k contract, £302k in tenders, and long-term relationships with key industry players in London and the South East through a mixed marketing strategy positioning them for continued growth and future contracts
Case Study: Transforming Opportunities in the Commercial Mechanical Services Sector
Client Overview:
Our client, a commercial mechanical services company based in London and the South East, specialises in providing high-quality HVAC and plumbing solutions. Their primary target audience includes facilities managers, main contractors, and letting agents—sectors that demand reliability, quick turnaround, and a deep understanding of commercial property needs.
The Challenge:
Despite their industry expertise, the client was struggling to consistently secure large contracts and build long-term relationships with key decision-makers. Their traditional marketing efforts had yielded inconsistent results, and they lacked a streamlined approach to position themselves in front of their target market.
The Objective:
The goal was clear: to generate more leads, win larger contracts, and secure long-term relationships with letting agents and main contractors through a more strategic, data-driven approach to business development. We focused on three main areas:
Facilities managers needing dependable mechanical services
Letting agents requiring emergency response teams
Main contractors looking to partner with a skilled mechanical firm on large-scale projects
Our Approach:
We implemented a multi-channel strategy focused on three key areas:
– Google Ads:
Leveraging the power of paid search, we targeted relevant keywords like “commercial HVAC services London” and “emergency plumbing for letting agents.” This allowed us to tap directly into the search behaviour of facilities managers and contractors actively looking for mechanical service providers.
– Cold Email Outreach:
We developed tailored cold email campaigns that highlighted the client’s expertise, quick response times, and case studies from past successful projects. Targeting facilities managers and letting agents, these emails showcased exactly why the client was the perfect solution for their mechanical service needs.
– LinkedIn Content Management:
Consistency and value were the main focus of our LinkedIn strategy. We crafted a series of posts discussing industry trends, emergency services, and the importance of reliable mechanical systems. By positioning the client as a thought leader, we increased their credibility and engagement with key decision-makers across LinkedIn.
Results:
In a short period, our integrated approach produced significant wins for the client:
- £105k contract secured with a major commercial facility, demonstrating the immediate ROI of the strategy.
- £302k worth of work currently out for tender, opening doors for future large-scale projects.
- Added to four letting agents’ books as their go-to emergency service provider, ensuring ongoing work and priority status for high-value jobs.
- Included on the tender list for three other main contractors, placing the client in prime position to win future large-scale projects.
Future Opportunities:
Beyond the immediate successes, the client now has ongoing potential for future work with these letting agents, main contractors, and facilities managers. This is not just a short-term win but a long-term positioning strategy that promises even more growth.
Conclusion:
Through a balanced and strategic mix of Google Ads, cold email outreach, and LinkedIn content management, we helped this commercial mechanical services company achieve not only immediate revenue but also build long-term relationships that will fuel their growth for years to come. By refining their approach to business development and focusing on consistent value delivery, they’re now positioned as a leading choice for mechanical services in London and the South East.
Ready to achieve similar results for your business? Let’s talk.
